10 a.m. on Sunday morning. In a small, steepled church, people sing a few old hymns backed by an organ, listen to a sermon, share in Communion and have bad coffee as they laugh and catch up in the church basement afterward.

A few blocks away, in a rehabbed industrial warehouse, a clock on a screen counts down the seconds to the start of the service. Before and after the sermon, a 10-person band led by a young, flannel shirt-wearing, ambient electric guitar-playing worship leader plays highly produced music from an elevated stage accompanied by full lights and a colorful media presentation.